NEW TRAINING PARTNERSHIP WILL HELP MANITOBA BUSINESSES BETTER PREPARE TO TARGET GROWING NUMBER OF CHINESE TOURISTS: SELINGER
BEIJING-A new tourism training initiative will help Manitoba businesses to gain better access to the growing Chinese travel market, Premier Greg Selinger announced here today.
“It is important that we position our tourism industry to understand Chinese culture, values and service expectations,” said Selinger. “Training Manitoba tourism operators to better prepare for the growing number of visitors from China is an important step in effectively targeting this emerging market.”
Manitoba Culture, Heritage and Tourism will invest $150,000 over three years through a partnership with the Manitoba Tourism Education Council (MTEC) to develop a new program that will help tourism operators prepare for international visits, particularly those related to the approved destination status granted by China to Canada in December 2009.
Through the initiative, MTEC will consult with industry stakeholders and Travel Manitoba to determine the needs of the industry and develop a program that will prepare tour operators to meet the Chinese market access requirements of the Tourism Industry Association of Canada.