September 19, 2016
Manitoba Renews Partnership with `Agriculture More Than Ever'
Manitoba has renewed its partnership with Agriculture More Than Ever, a national initiative to encourage those involved in agriculture to speak positively about their work and their industry, Agriculture Minister Ralph Eichler announced today.
“Thousands of Manitobans work in the agriculture sector and they all have positive stories to share,” said Eichler. “By renewing our partnership with Agriculture More Than Ever, we want Manitobans to know we share their passion and commitment to the agriculture industry. We believe there is a lot of good news to share and want to be part of that story.”
Agriculture More Than Ever encourages governments, organizations and individuals to sign up as ‘agvocates’ and commit to being a positive voice for the industry. Since its launch more than four years ago, over 470 partner organizations and 2,500 individuals signed on.
“Being an agvocate is about adding your voice to the food conversation in positive, engaging, and relatable ways,” says Candace Hill, manager of Agriculture More Than Ever. “Our newest campaign is a video that shows the real faces of people in agriculture with a strong call to action for everyone in the industry to get involved in the food conversation, no matter how big or small their contribution.”
The minister noted the province’s commitment aligns with the goals of Farm and Food Awareness Week, which runs from Sept. 19 to 25 and encourages Manitobans to learn more about the province’s agriculture sector.
To view the new Agriculture More Than Ever video and learn about other ways to participate, visit www.agriculturemorethanever.ca/ or follow the Twitter account at www.twitter.com/AgMoreThanEver.
More information about Manitoba’s farm families, agriculture and the importance of the industry to the province will be shared throughout Farm and Food Awareness Week from the Twitter account at www.twitter.com/MBGovAg.
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