Archived News Releases

News Release - Manitoba

March 4, 2014

LOCALLY DEVELOPED 'MANITOBA LIVE' MUSIC APP WILL CONNECT FANS WITH LIVE MUSIC THROUGHOUT MANITOBA



Manitoba’s Year of Music celebrations received a boost today with the launch of a new app that helps audiences connect with live shows and music venues throughout the province, Premier Greg Selinger has announced.

“With so many great bands and legendary venues to choose from during Juno Week and throughout the Year of Music, we want tourists and local fans alike to find their favourite artists without missing a beat,”said Premier Selinger.  “The Manitoba Live music app sets a new industry standard by making it easier than ever for fans to connect with their favourite shows and venues.  Hats off to the talented folks at Visual Lizard and Guppy Design for creating this user-friendly and beautifully designed app.”

The new mobile phone and tablet app called Manitoba Live is a free iOS app that helps music fans find concerts in venues and clubs in Winnipeg and throughout Manitoba. The app features the most up-to-date concert and festival listings.  Music fans will be able to instantly find live music events by venue, date and artist, and search which shows are happening close to them at any given time.  

“This new mobile app is truly a big win for Manitoba,” said Tourism, Culture, Heritage, Sport and Consumer Protection Minister Ron Lemieux.  “Not only is it the best on-the-go live music calendar in the country, it will provide support to our vibrant hospitality industry throughout the JUNOs, the Year of Music and beyond.”

“Manitoba’s collaborative music scene is already the envy of the country.  This mobile phone app sets a new standard that we believe will get the attention of music industry associations across the continent,” said Sara Stasiuk, executive director of Manitoba Music and co-chair of the Year of Music organizing committee.  “This app says it loud and proud that in Manitoba, we speak music.”

Manitoba Live is being launched with heavy social media integration, contests to engage music fans and a series of pop-up concerts in unique venues featuring artists with strong fan bases.  The app can be used to share the hottest gigs with friends and help create buzz around local live music events, said the premier, adding enhancements are planned throughout the year.  The app has been designed to work with Apple iOS, however, it will be adapted to other mobile phone operating systems in the future.  

“The Manitoba Live app is a cutting-edge tool that will connect people at the Junos and throughout the Year of Music.  But the music doesn’t stop at the end of the year and the app allows us to add new features and make improvements as we go along,” said Doug Ross of Visual Lizard.

The Year of Music is a year-long celebration that will shine a spotlight on JUNO week at the end of March, the Aboriginal Peoples Choice Music Awards in September and the BreakOut West music festival and Western Canadian Music Awards in October.  Manitoba Liquor & Lotteries is the presenting sponsor of the Year of Music and has partnered with Manitoba Music to develop the Manitoba Live app.

Premier Selinger also announced today that in addition to the more than 30 festivals and large events taking place throughout 2014, Manitoba is advancing new opportunities to the hospitality industry to host live music during the Junos and throughout the year thanks to changes to Manitoba’s liquor laws, which will take effect officially April 1. Venues will have the ability to advertise performances through the app, enhancing participation in the Year of Music.

The premier noted that Manitoba boasts approximately4,000 music entrepreneurs and 368 music companies.  According to a recent economic impact study commissioned by Manitoba Music, the industry generated a total GDP impact of $71.3 million, supporting the equivalent of 4,363 jobs.  The Juno Awards alone are expected to contribute $10 million to the Manitoba economy. 

Manitoba Live is available for free download at https://itunes.apple.com/us/app/manitoba-live/id806356015?mt=8.

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