News Releases

News Release - Manitoba

January 22, 2019


BRANDON—The Manitoba government announced today that it will be developing a first-of-its-kind sustainable protein strategy, ensuring Manitoba producers are well positioned to remain leaders in plant and animal protein development in the face of increased global demand, Agriculture Minister Ralph Eichler announced here today at Manitoba Ag Days.

“With world demand continuing to grow for high-quality protein, Manitoba producers have an exciting opportunity to feature their products in an increased global market,” said Eichler.  “Our strategy will seek to grow livestock herds for animal protein and new acres for plant protein, while ensuring our province remains a strong environment for investment and that our government is attuned to the needs of producers.”

Key priorities of the strategy are increasing livestock processing, ensuring that pig supply matches processing capabilities, increasing the beef-breeding herd, continuing to develop the sheep industry, new investments in new plant protein extraction, and positioning Manitoba as a leading research and development centre in North America for plant protein extraction technology.

The strategy will also maintain the Manitoba government’s focus on creating an environment for and attracting investment while supporting research and innovation, and reducing red tape that hampers the growth and development of the agriculture industry.

Livestock production and processing are both significant contributors to Manitoba’s economy.  In 2017, livestock farm-cash receipts were $2.2 billion, while processing accounted for $1.8 billion and an estimated 4,500 jobs, said the minister.

The protein strategy is the first sector strategy under the recently announced Economic Growth Action Plan, Eichler said.  In their report, Growing Manitoba’s Economy, co-chairs Dave Angus and Barb Gamey recommended development of targeted sector strategies as a priority to foster competitiveness, facilitate growth, identify investment opportunities and address economic barriers in the province.

The consultation paper, Manitoba Protein Advantage, will be available on Feb. 1 at, with extensive consultations to follow.  The final strategy will be presented at the Manitoba Protein Summit in September, the minister added.

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