News Releases

News Release - Manitoba

December 6, 2019

Province Extends Endow Manitoba 24-Hour Giving Challenge to 2026

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Manitobans Continue to Make a Difference: Squires


The provincial government is extending its commitment to support the annual Endow Manitoba 24-Hour Giving Challenge in partnership with The Winnipeg Foundation until 2026, Municipal Relations Minister Rochelle Squires announced today.

“We have a great deal to be proud of and much to be thankful for as Manitobans, and one of the most amazing characteristics of our province is our generosity,” said Squires.  “Year after year, Manitobans have shown they have the ability to give from the heart and the support generated through the 24-Hour Giving Challenge has changed lives and communities.”
 
For every $5 donation made to a community foundation, the Manitoba government and The Winnipeg Foundation also contribute $1.  For one day only, each $5 gift is met with an extra $2, making it a $7 donation to a maximum of $2,000 per foundation.  With 55 community foundations across the province, Manitoba is home to the most community foundations per capita in the country.

“We are pleased to partner with Manitoba government on this important community-building initiative,” says Rick Frost, CEO of The Winnipeg Foundation.  “Our province’s reputation as being most generous in the country is reinforced by all the great work local community foundations are able to achieve.”

Established in 2014, Endow Manitoba’s 24-Hour Giving Challenge is administered by The Winnipeg Foundation, providing incentives for rural community foundations to build their primary fund, generally called its undesignated fund.  The goal of the challenge is to raise general awareness of community foundations as a way for Manitobans to support their community.

The province first participated in the Endow Manitoba 24-Hour Giving Challenge in 2017, which resulted in a 46 per cent increase in the number of private gifts and a 67 per cent increase in value of private gifts.  After a series of successful results, the Manitoba government has committed to participating in the program until 2026.

Extending the provincial participation in the Endow Manitoba 24-Hour Giving Challenge is part of the government’s 100-Day Action Plan.

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