News Releases

News Release - Manitoba

June 5, 2020


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Discounted Markup for Wine, Refreshment Beverages, Cider and Mead: Wharton

The Manitoba government is enhancing support for small liquor producers by reducing and streamlining markup rates and extending the zero-markup for public sales to include outdoor markets, Crown Services Minister Jeff Wharton announced today
“Manitoba is a strong supporter of small business, and is dedicated to listening to and working with its partners to ensure the Manitoba craft liquor industry continues to grow and thrive,” said Wharton. “Improving growth opportunities for small craft liquor producers in the Manitoba market will help create jobs, support Manitoba’s economy, and result in greater selection and savings for consumers.”
The province is adding new micro-producer discounted markups that support craft producers of wine, mead and cider and reducing markups for craft distillers, mirroring what currently exists for the local craft brewing segment of the market.
Additionally, building on exempted markups for the sale of liquor made and sold on-premises by local producers, the same exemption is now in place for producers selling at outdoor markets and other temporary locations. The combination of reducing the markup on product sold through Manitoba Liquor and Lotteries and extending the zero-markup for public sales will benefit local distillers, brewers and producers of wine, mead and cider.
Manitoba Liquor and Lotteries will be meeting with local industry stakeholders before changes to the small producer markup program take effect July 1.
“Reduced markups for brewers have been successful in developing and promoting a vibrant craft brewing industry,” said Wharton. “Extending this to all craft liquor producers will further promote the development of the craft liquor industry in Manitoba.”
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