News Releases

News Release - Canada and Manitoba

January 7, 2021


The governments of Canada and Manitoba will be providing support to agri-processors and industry service providers to expand their market presence, federal Agriculture and Agri-Food Minister Marie-Claude Bibeau and Manitoba Agriculture and Resource Development Minister Blaine Pedersen announced today.

Through the Canadian Agricultural Partnership Market Development stream, the governments of Canada and Manitoba will be providing up to $149,215 for 11 projects to improve their marketing activities that increase innovation and business capacity to expand or maintain existing market presence.

“Through this investment, we are supporting a range of agriculture and agri-food projects to grow farm and food-processing businesses,” said Bibeau. “We continue to support farmers and food processors as they take advantage of new market opportunities here and around the world and respond to the challenges posed by the COVID-19 pandemic.” 

“Manitoba’s small businesses have made many sacrifices to protect the health and safety of their employees and all Manitobans throughout the COVID-19 pandemic,” said Pedersen. “This funding will help these businesses to be innovative and increase their market presence helping our economy recover.”
Danny’s Whole Hog, one of the funding recipients, began more than 25 years ago with the designing and building of its whole hog barbeques. Funding from the Market Development stream will help Danny’s Whole Hog Inc. create frozen, ready-to-eat meats and meals that can be purchased through its website at

“By working together with the province and our local community we were able to think outside the box to come up with new initiatives such as our frozen meals and direct delivery service,” said Danny Kleinsasser, owner of Danny’s Whole Hog Inc. “The COVID-19 pandemic has been hard on small businesses in Manitoba, so we appreciate the support.”

Other approved recipients include:
• The Little Red Barn Inc.;
• Elman’s Food Products Ltd. ;
• 10210077 Saskatchewan Ltd.;
• Buffalo Creek Mills (2017) Inc.;  
• HealthiStraw Sales Corp;
• Little Brown Jug Brewing Company Ltd. ;
• Wolseley Kombucha Inc.;
• Hylife Foods;
• Hey, Ma!; and
• River Valley Specialty Farms, Inc.

The five-year, $3-billion Canadian Agricultural Partnership includes $2 billion for cost-shared strategic initiatives delivered by the provinces and territories and $1 billion for federal programs and services. For more information, visit

For more information on the Market Development program, visit:

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