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News Release - Manitoba

September 27, 2022

Manitoba Government Opens Application Process for Sector Council Program

As part of its ongoing commitment to foster sustainable economic growth and effectively address labour market shortages, the Manitoba government is accepting applications for the next four-year cycle of the Sector Council Program, that supports the development of a skilled, adaptable and productive workforce in key sectors of the economy, Economic Development, Investment and Trade Minister Cliff Cullen announced today.

“Having access to a strong, capable workforce supports the growth and prosperity of Manitoba businesses, allowing them to increase productivity and enhance competitiveness locally, across Canada and in the global market,” said Cullen. “The Sector Council Program supports industry organizations to develop and deliver innovative strategies and training programs that target emerging labour market needs.”

The Manitoba government is inviting industry organizations in the province’s key economic sectors to submit applications. A streamlined process and dedicated webpage has been developed to provide clarity of expectations and parameters of the program.

The minister noted applications will be evaluated using a newly developed logic model that identifies expected activities, outputs and outcomes around five themes designed to:

  • enable access to industry-relevant training;
  • facilitate alignment of training with industry needs;
  • expand the skilled labour pool to ensure a sufficient supply of workers for jobs in the sector;
  • develop industry intelligence to inform responsive strategies and investments; and
  • align labour and employee skills with business needs through effective human resource management.

The program will support 11 sectors:

  • aerospace;
  • agriculture;
  • bioscience;
  • construction;
  • creative industries;
  • film;
  • information, communication and digital technologies;
  • natural resources, energy and environment;
  • tourism, hospitality and retail/customer services;
  • traditional and advanced manufacturing; and
  • transportation and distribution.

The government will enter into four-year funding agreements with the successful applicants instead of using annual renewals, a change implemented during the previous intake to reduce red tape and encourage longer-term strategic planning, the minister noted.

Provincially supported sector councils in Manitoba represent more than 280,000 workers and 9,000 employers, small-business owners, labour groups and others. The province created the Sector Council Program in 1991 to promote private investment in workforce training and development and bring together representatives from stakeholder groups to address changing needs.

Completed applications are due Nov. 21 at 8:30 a.m.

For more information on how to apply to the Sector Council Program, visit

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